Sequoia Capital’s Greg McAdoo on Evaluating Startup Companies for Investment

Fantastic presentation from Greg McAdoo, Partner at Sequoia Capital, at Startup School ’08 on what he looks at in evaluating startup companies for investment. Reinforces what a lot of entrepreneurs (and some VCs) forget about, the importance of market. It’s the first thing he talks about after introducing his “surfer” analogy. Too many people get caught up in the product, and lose sight of the fact that there’s has to be enough people to sell it to at that right time. This is especialy true here in Europe, where VC teams tend to have a heavier mix of engineers and scientists. Trees tend to have more attention paid to them than forests. 

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